The morale high ground






 

The multi-talented Brad Bird demonstrating one example of motivation

The multi-talented Brad Bird demonstrating one example of motivation

I am indebted to Tina Seelig for not only her excellent book inGenius: a crash course on creativity, but also for leading me to this quote from Brad Bird, who directed The Incredibles and Ratatouille.

“The most significant impact on a movie’s budget – but never in the budget – is employee morale. If you have low morale, for every dollar you spend, you get about 25 cents in value. If you have high morale, for every dollar you spend you get about three dollars of value. Companies should pay much more attention to morale.”




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